Few people with money or power in China are seriously thinking about the consequences. In the US, there is a movement for better environment. Luminaries like Al Gore even made a movie about it. Of course, there are interest groups such as big oil companies who are reluctant in spending money for improving the environment. Organizations here can start grass root movements to make an impact on these issues. Hollywood also produces interesting movies raising awareness of people.
There are people like Pan Yue in China who are fighting for a better environment. I admire their courage and conscience.