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 全世界华人企业的驰名品牌：一个没有 ZT |
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全世界华人企业的驰名品牌：一个没有 ZT -- 游客 - (2615 Byte) 2005-8-22 周一, 17:14 (2331 reads) |
Tom12
头衔: 海归少校
加入时间: 2005/08/16
文章: 33
来自: US
海归分: 11249
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作者：Tom12 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
I do agree with you that China don’t have many good brands to brag about, and you have a valid concern here. But, please, do not relate this issue to race, culture or national characteristic. It is not helpful and it is nonsense. Below are some of my thoughts on this:
1. For most of China’s enterprises, the viable strategy is still cost leadership, not differentiation. And there is nothing wrong with it, because that’s what we are good at so far. But that is not to say we will remain a low-cost player forever. To give a good hold where we will be, you should look at the trends of Chinese economy, not just the status quo.
2. To move up in the value chain will take a long time. We are still far behind in the long long learning curve. In essence, having or not having good brand names is not the issue. The real issue is your capability. If you don’t have the capability to support the brand name with high standard quality management, marketing expertise, strong R&D and blar blar blar, you don’t really need a good brand. BTW, how do you acquire the capability? Through generations of hardworking people, market competition. If you look at the trend of many industries in China, they have become much more competitive and aggressive during the latest decade, for instance, electronic products, home appliance, steel, and ship manufacture. I think many Chinese enterprises have the potential of being formidable players in the global market in the future.
3. Be positive and be patient. We all know high margin business the direction we are heading to, but in the meantime, we need to keep our spirit up and have faith in ourselves, instead of being over critical of our weaknesses. When Samsung and Hyundai first entered to US market, it tumbled miserably, and was perceived as cheap products lack of quality and design. It took them over ten years to become respected players. It’s only a few years since China has entered WTO, some industries and enterprises are already making progress and start to gain foothold in the international market for instance, Haier, Chery, and TV manufacturers as a whole. Just give them some time…
Again, I think your concern is worthy of serious discussion here, and I totally disagree with Mr. Long Yongtu’s opinion. But I have seen too many similar posts to blame everything down to Chinese culture, and I want to keep you mindful of our accomplishments and be proud.
作者：Tom12 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
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 全世界华人企业的驰名品牌：一个没有 ZT -- ZTABCD - (2615 Byte) 2005-8-22 周一, 17:14 (2331 reads) - Don't scapegoate Chinese culture. Be positive! -- Tom12 - (2445 Byte) 2005-8-23 周二, 05:44 (323 reads)
- 有点道理 -- Spsolo - (45 Byte) 2005-8-22 周一, 18:12 (377 reads)
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