#1: 某著名公司委托招聘： Group Product Marketing Head of B2B Marketing (1381 reads) 作者: helen020, 时间: 2008-12-29 周一, 11:13 — 作者：helen020 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
Position： Group Product Marketing Head of B2B Marketing
This position is ba<x>sed in Beijing, China.
Interested in driving marketing leadership at one of the most cutting-edge technology companies? *** is looking for Group Product Marketing Manager to manage ***'s product marketing strategy and execution.
Responsibilities:
• Working with the Corporate Marketing, Sales, and Product Support groups.
• Assume primary responsibility for driving understanding of ***'s current and target customer ba<x>ses and drive development and execution of strategic marketing plans.
• Clearly communicate marketing strategy to senior management and to the broader organization.
• Develop and reinforce processes for interaction with Sales, Operations, Engineering, Product Management, Marketing Programs, and Corporate Marketing.
• Prioritize and set consistent strategic direction and strategies for customer acquisition, retention, and internal and external communications.
• Create avenues to build thought leadership for ***'s products.
• Develop and implement marketing programs, positioning & messaging, naming, and collateral for new and existing products.
• Evaluate ROI of marketing campaigns and manage expenses to a budget.
• Work with global marketing teams to share best practices and coordinate marketing activities.
• Grow and manage the on-boarding, evaluation and professional development needs of a product marketing team.
Requirements:
• BA/BS degree, MBA a plus.
• Ideal candidate will have ten plus years experience in product marketing or marketing program management with major brands and preferably with technical products.
• Experience shaping research and analysis of current and target customers.
• Outstanding written and oral communication skills.
• Strong organizational and analytical skills.
• Strong aptitude for determining the optimal way to position products in the market.
• Demonstrated capacity for developing and executing on marketing plans.
• Understanding of the search, internet or online advertising market.
• Understanding of ***'s strategic and competitive position.
• Experience managing marketing teams including hiring, managing performance and developing skill set of direct reports.
• Experience managing marketing budgets and demonstrating ROI.
