#1: [教学]Case Study Handbook: How to Read, Discuss, and Write Persuas (2076 reads) 作者: nanonano, 时间: 2009-12-07 周一, 04:09 — 作者：nanonano 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
"Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases (Paperback)
William Ellet
Publication Date:
Mar 15, 2007
Discipline:
Teaching & the case method
Source:
Harvard Business Press Books
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If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook," William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
subjects covered:
Case method,Faculty & students,Problem solving,Writing
setting:
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