某港资的洋酒贸易公司招聘品牌经理，要求懂粤语。
Duties and Responsibilities:
- Establishes strategic marketing plans to achieve corporate objectives for products and services;
- Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and profit objectives of the Wine & Spirit Division;
- Researches, analyses, and monitors financial and demographic factors to capitalise on market opportunities and minimise effects of competitive activity;
- Develops and manages marketing operating budget;
- Brand marketing and strategy planning including forecast, marketing activity, A&P budget, depletion, shipment and inventory controls;
- Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail;
- Evaluates and recommends distribution channel development programs;
- Serves as liaison between the principals and the sales team on ongoing promotional campaigns;
- Oversees development and production of promotional and collateral materials;
- Develops and recommends product positioning, marketing and pricing strategy to produce the highest possible long-term market share;
- Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends;
- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets;
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Requirements :
- University degree or equivalent – major in marketing and business is desirable;
- A minimum five years marketing, sales or operations experience in branded or luxurious products, preferably in a premium consumer goods environment;
- Dynamic leadership skills aligning behaviors to values, influencing/facilitating change and developing teams to maximum capabilities;
- Good communication and interpersonal skills, with ability to work effectively with colleagues in other functions and cultures;
- Proven track record in results driven environment;
- Organizationally aligned to vision, strategy and results orientation;
- Excellent creative/conceptual abilities;
- Analytical and logical thinker;
- Able to meet short deadlines in a demanding environment, build and harmonise positive relationship both internal/external with a significant focus on ensuring profit expectations are supported;
- Commercially sensible with good negotiation skills;
- Fluent in written and spoken English, Cantonese and Mandarin;
- Strong interest and passion in learning about wine is a must;
- Computer proficiency in Microsoft Office, - Word, Excel, and PowerPoint is essential.
package:19~22K/m
有意者请联系：[email protected]
