DETAILED RESPONSIBILITIES
Responsible for being the single point of contact for the production Agency and the Global Creative team for Regional Masters from brief through preparation rounds to approved master.
Works with appropriate Marcom/GTM and Brand/Merchandising teams for each Regional Master to prepare the detailed and complete brief including adaption of the Global Template/Master, pagination, population of the flexible areas of that template including product model selection, images/graphics, vendor funding logos/copy, product/campaign copy etc.
Enters the vehicle brief into the briefing and workflow tool against that vehicle activity, ensuring appropriate and complete annotation of the PDF file, specification of links and content placement.
Responsible for proof reading up to three rounds of preparation for each Regional Master ensuring all required amendments are captured accurately, all required approvals are checked in briefing and workflow tool and the vehicle production meets the production schedule and agreed service level with the Agency.
Owns resolution of production issues, escalations and delays through communication and co ordination of appropriate functions, management and/or Agencies.
Liaises with centralised functions in the Region including Planning, Translation and Supply Chain Managers in order to produce Regional Masters.
Act as subject matter expert in vendor funding guidelines, production level definitions and standard production process in order to more effectively co ordinate the execution of the marketing plan.
Ensure application of appropriate Legal treatments such as birdseed or conduct self-clearance (where required) for each Regional Master.
Govern adherence to the global creative template/masters, messaging copy and branding style guide for Regional Masters. Manage escalations for approval to Global Creative and Messaging teams where necessary.
Manage briefs for creative plug in assets, minor copy amendments or net new transactional copy required for populating the flex areas of regional masters.
Co-ordinate the briefing process for flex area creative/messaging assets needed during local master preparation in order reduce duplication, build up a library of re-usable assets across the region and to ensure a quality output from the Agency.
Provide support for the Operations team within Region to cover other vehicles/countries during holiday periods and train/buddy new Operations Specialists coming into the team.
KEY RELATIONSHIPS
Global Creative Vehicle leads, Messaging team and Creative Managers
Marcom/Go to Market (GTM), Brand/Merchandising, Vendor Funding, Online and Legal teams
Region centralised Operations functions including Translation, Supply Chain, Planning and Process/Tool Managers
Region Agency teams including Retained team (Y&R), Production (Enfatico) and Translation (WeLocalise, LQS, Lionbridge)
PERSONAL/PROFESSIONAL SKILLS
Fluent verbal and written English skills
Excellent verbal and written skills in required languages shown in Appendix A. Multiple language skills are preferable
Attentive to detail, comfortable and accurate with numbers, good writing abilities, expertise in proofreading
Good time management skills - responsive, flexible, able to manage many projects simultaneously and meet strict deadlines
Works independently, deals well with ambiguity and able to maintain well organised and accurate documentation
Focused on delivering results with hands-on mentality
Demonstrates strong communication and negotiation skills with an ability to work remotely with cross-functional, regional and global teams
Skilled at managing agencies and other external suppliers/partners
Demonstrates problem solving, process analysis and process improvement skills
Understands Dell’s strategic and competitive position, the IT industry/market and the overall big picture regarding key sales and marketing strategies
Able to fit well within the culture of the Operations and extended teams
Proficient knowledge of MS Word, Excel and PowerPoint
Preferably has project management skills
Please send message to me if you are interesting in such position.
