Direct firm’s overall marketing and strategic planning programs, and corporate communications. Facilitate client development through marketing and client services programs.
Duties and responsibilities include, but are not limited to:
1. Design, implement, and facilitate annual marketing plan for the firm. Support and facilitate development and implementation of section business/marketing plans.
2. Plan and administer the firm’s Marketing Operations budget; support development of regional marketing budgets.
3. Organize and implement client relations including:
• client satisfaction surveys
• client development activities
• client skills training
• special events
4. Oversee business development activities including:
• efforts through Business Development Coordinator
• events
• offer coaching for prospective client meetings, presentations, etc.
• work with regional offices on designing and implementing prospecting and client contact systems.
5. Oversee corporate communications activities through Communications Coordinator including:
• external communications and systems
• internal communications and systems
• public relations efforts
• external vendors and consultants
6. Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc.
7. Supervise Marketing Assistant and Designers. Make staffing and hiring decisions within marketing department.
Employment Standards
Education: College degree required. Concentration in Marketing, Business, or Communications preferred.
Experience: At least two years in marketing director role within professional services environment. Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program.
Required Skills: Must be a self-starter, highly organized, and able to work well at all levels in the organization. Polished presentation and interpersonal skills. Must possess top level business management, interpersonal, and facilitation skills.
Special Skills: Fluent Chinese speaker with strong English spoken
Background in health care or medical a plus
