As part of the Global Marketing department and working in close collaboration with the production, monetization and user acquisition team, the successful candidate will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire life cycle. This role is located in our production studios in Beijing and Chengdu, but you will also work and coordinate with our international teams including (but not limited to): Marketing & PR Managers based in various countries, web development teams, video production, artists, Community Managers and Customer Care Managers.
For each of your titles, you will be responsible for:
? Product marketing:
- Identify the game’s target audience, positioning, values, and selling points
- Create brand identity: title, logo, key artwork, icon, and “story telling” around game’s scenario and characters
- Conduct market researches, benchmarks, polls and consumer studies
- Follow the game development stages and make recommendations to improve user experience, engagement, socialization and retention
- Coordinate game’s approval with copyrights owner (Universal, Fox, Marvel, etc.)
? Global launch plan:
- Define the marketing strategy to create brand awareness and generate traffic and installations including but not limited to: press relations, promotion and partnership programs, social marketing actions, sales support docs for app stores merchandising, traffic acquisition recommendations, etc.
- Coordinate implementation with Global Key Account Managers, Game Monetization & User Acquisition Manager, and partners, and also Marketing & PR teams based in various countries around the world
- Create game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives
- Analyze marketing campaign results and report it to game’s team, top management, and licensor
? Game Evolution:
- Measure and analyze game users’ feedback, behavior, and market’s acceptance. Share results & recommendations with game’s production team and top management
- Coordinate community management and customer care activities and messaging and set specific game customer care policy when needed
- Prioritize bugs fixes and user experience improvements, following up on the game updates schedule with production team and monetization manager
- Manage a marketing calendar based on game’s updates and promotions, and oversee related announcements, merchandising, and community management
Qualification:
? 4+ years in consumer marketing, ideally in games industry, online entertainment, e-commerce, social products or FMCG
? BBS or MBA in Marketing
? Creative spirit capable of creating innovative marketing programs that are result oriented
? Ability to work with a wide range of profiles (business, game design, analysts, etc.)
? Strong analytical skills with a meticulous mind
? Proven leadership skills
? Talented communicator with a strong level of the English language
? Knowledge and / or passion for video games from hardcore to casual social games, and entertainment as a whole
What we offer:
- Competitive salary
- Bonus
- Benefits
- Flexible working hours
- Relocation support if required
- The opportunity to work on the latest technology in a fun & creative industry
- Experience in working with the teams from around the world
