#1: Hunting a Regional Marketing Mananger for a multinational chemical company (1058 reads) 作者: Maggie Yin, 时间: 2004-11-15 周一, 16:42 — 作者：游客 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
Company:
A multinational chemcial company
Title:
Regional Marketing Manager
Location:
Shanghai
Primary Function:
•Assists GM and Global Marketing Managers in the development of business plans
•Collection/analysis of market research information to better understand core markets, identify growth market segments and new product opportunities
•In depth understanding of competitive landscape and product value in order to provide appropriate pricing strategies
•Responsible for product line management in assigned market segments
•Interface with other functional departments and customer base to gather critical information used in setting strategic direction
Major Responsibilities
•Development of data to set marketing/business plans
•Develop and grow relationships with key customers, co-suppliers and OEM’s; interview customers and key influencers in industry
•Analyze new market segment opportunities
•Track technology, market segment and customer profitability
•Management of product positioning and market promotion including advertisement, tradeshows, literature, etc.
•New product development project team member on development projects in market segment. Provide customer needs analysis, marketing guidance and perspective to Research
•Assist Commercial Manager, Account Managers, and Marketing Managers in turning market strategies/business plans into selling projects
Requirement:
•Undergraduate technical or marketing degree
•MBA in marketing preferred
•Oversea working background
•Previous market research experience preferred
•Specific Skills Required
*Marketing and market research expertise
*Strategic focus
*Customer Orientation
*Business Acumen
*Bias for Action
*Interpersonal effectiveness
