Improving Internet Marketing
2006/09/13 Author:clinton Mood: Wednesday (16:45)
Type the phrase "Internet marketing tips" into a search engine, and you'll find scores of easy-money pitches laden with more hype than no-money-down real estate infomercials:
"Monopolize your market and automate 90 percent of your sales process — creating a 'hands-free' income that you can maintain in less than an hour per day."
Global trading web(https://trading.bosslink.com) reported that; While Internet marketing has grown into a thriving industry, it remains a feeding ground for swarms of "consultants" eager to fleece small business owners ignorant of its aims and methods.
"There are a lot of SEO [search engine optimization] experts selling nothing more than smoke and mirrors," says Mark Levit, managing partner of the New York ad agency Partners & Levit and a marketing professor at New York University.
"Anyone can hang out a shingle and claim they're an Internet marketing expert," says David Meerman Scott, author of Cashing In with Content, which argues a site's content is what drives its ultimate success. "Some search engine marketing firms make it out to be a black art that's proprietary, and which no layperson will ever understand, XXXXXX small business owners feel they can't do it themselves."
