大家公认的公司排行榜 Fortune Magazine, 会在排名时说得很清楚 rank by what。
2, Camparing "做产品"，"做品牌"，"做标准” is like camparing apply to orange. When you try to campare something, the very basic rule is that you need to have apple to apple comparison.
3, The so-called "做产品"，"做品牌"，"做标准” practices in a regular business are not muture exclusive.
There are tons of business articles and books talk about brand marketing, product marketing in "Marketing" field of management, and there are equal amount of books talk about company level strategy, organization governing structure, and OB that will make company stands up in the rank of "三流 vs 二流 vs 一流".
After reading some of them and one will find that it's quite complicated to manage a sgnificant business, this kind of sayings "三流企业做产品，二流企业做品牌，一流企业做标准” are all BS.
